The sports business is one of the global sectors that benefits most from technological innovation, with the multiplication of earnings opportunities for all market players: from clubs, federations and organisations through to media partners. Block chain has increased parallel virtual environments, and the impact of social media and interactivity cannot be underestimated: they introduced a structural revolution. The sporting entertainment system has a different purpose. It is no longer a means of circulation or enjoyment; instead, thanks to the potential means of interaction, it is the most important, prevailing mainstream channel for engagement activity and sales.